Thorson’s Arena


One Up Digital Marketing is proud to partner with Thorson’s Arena, a premier venue in San Martin, CA, offering a variety of event spaces for birthdays, quinceaƱeras, rodeos, ropings, award dinners, dog shows, tack sales, weddings, and more. Our goal was to craft a comprehensive digital presence that showcases Thorson’s Arena’s unique offerings and simplifies event booking for potential clients.

What We Did

Modern Website Design & Development
We designed and built a brand new website tailored to the client’s vision, incorporating elements from websites he admired. Additionally, we integrated a captivating drone video showcasing the property’s beauty and functionality.

Elevated Brand Identity
We established a comprehensive brand guide, including fonts and a color scheme that complements Thorson’s Arena’s existing logo, ensuring a cohesive brand image across all digital platforms.

Cohesive Marketing Materials
Designed custom flyers and brochures (Front, Back) that adhere to the newly developed branding guide, ensuring consistent brand messaging across all marketing channels.

Seamless Event Management
We implemented a custom events calendar that seamlessly integrates with Google Calendar, streamlining event scheduling and updates.

E-commerce Functionality
We developed a “Sale Barn” e-commerce store, allowing Thorson’s Arena to conveniently list and sell merchandise and used equipment directly through their website.

Lead Generation & Booking
We created a user-friendly booking form that gathers essential information from potential clients interested in reserving the venue for their events.

Wedding Section in Development
Recognizing the growing wedding market, we are currently building a dedicated wedding section on the website to support upcoming ad campaigns and generate leads from potential wedding couples (in progress at the time of writing).

The Outcome

Thorson’s Arena’s new website serves as a powerful marketing tool, effectively showcasing their event spaces, amenities, and services. The integrated functionalities streamline event booking and sales, while the modern design reflects their brand identity. With the upcoming wedding section, Thorson’s Arena will be well-positioned to attract new clientele and expand their event hosting business.