About One Up
Hi — I’m Dakota Hoskins.
I started One Up in 2016. What began as “digital marketing” evolved into something more grounded. I realized most small businesses don’t need hype, hacks, or complicated funnels. They need a website and systems that are stable, expandable, and built with intention.
Today, One Up focuses on structured WordPress websites and practical automation. I work primarily with local businesses in Chico and surrounding areas, helping them build a strong digital foundation they actually own and understand. No fluff. No long contracts. Just clear work and clean execution.
I’m also experimenting heavily with AI and automation — not in a reckless way, but in a controlled way. A solid website foundation gives us room to test new tools, streamline workflows, and improve efficiency without putting your entire business at risk. If something proves valuable, we expand. If it doesn’t, your core system remains solid.
I don’t operate like a big agency. When you work with One Up, you’re working directly with me. Clear communication, honest feedback, and long-term thinking are the standard.
What We Focus On
- Structured WordPress website builds
- Rebuilds for outdated or underperforming sites
- Custom intake forms and internal workflow systems
- Automation using tools like Airtable, Make, and AI agents
- Practical AI experimentation built on stable foundations
- Ongoing support for clients who value long-term relationships
What You Won’t Get
- High-pressure sales tactics
- Bloated retainers
- “Growth hack” marketing promises
- Overcomplicated tech stacks
- Dependency on tools you don’t understand
- Being passed off to layers of account managers
What Our Clients Say
Chico Stage Lighting has been in business for over 40 years. I can say without hesitation that our current website that was designed and implemented by One Up Digital Marketing is the best choice we could have made. While the older websites barely served their purpose, they were static and very difficult to manage and maintain. We had to depend on external experts for the simplest of changes. Other than being expensive, it was also inconvenient. That has all changed with the masterful job One Up Digital Marketing has done with our current site. They go above and beyond in making sure you understand the whole process in choosing everything from pictures to write ups. The sites modular design/architecture lends itself very well to future enhancements and upgrades without impacting the current functionality. Dakota and his team follow-up on issues related to the site is exceptional!!! Given all that,Chico Stage Lighting wholeheartedly recommends this company to all its partners and friends.
One up digital marketing was the one creating a website for our Rosarito beach mobile mechanic. Website has got such a success that I am highly recommending it for any one that is looking to boost their marketing. 100% satisfied! Keep up the good work One Up Digital Marketing!
The Team and I want to thank you for putting our company on the map with our new site. Your communication and insight every step of the way made it so easy for us. We never pictured having our site up and running in such a short period of time. This quick turn around has given us the jump start we needed to start reaching our future clients.